1. What is a Standard?
The Standards are designed to help organizations use an integrated approach to organizational performance management that results in:
 - delivery of ever-improving value to customers,contributing to marketplace success
 - improvement of overall organizational effectivenessand capabilities
 - organizational and personal learning

Recourse: Baldrige Quality Award
2. What is a Certificate?
Certificate means the document that certification authority issues in order to guarantee the identification.
3. What kind of quality standards there are in the world?
ISO   (International Organization for Standardization)
IEC   (International Electrotechnical Comission)
ITU   (international Telecommunication Union
IEEE (Institution of Electrical and Electronic Engineers)
EIA   (Electronic Industrie Alliance)