Business concept

The business concept of TeliaSonera or we can call it strategy is very clearly, that TeliaSonera want to provide reliable innovative and easy-to-use telecommunications services for carrying and packaging of voice, images, data, information, transactions and entertainment in the Nordic and Baltic countries, Russia and selected Eurasian markets. TeliaSonera also provides wholesale carrier services between selected destinations in Europe and across the Atlantic. Depending on the market position, TeliaSonera offers a complete service portfolio or a focused range of services. TeliaSonera serves and meets each customer in a way that creates value for money. This ability is based on leveraging size and transforming comprehensive customer knowledge into actions.

Vision 2010

TeliaSonera clarity their vision of year 2010 as:

Customers

Fulfill everyday wishes and obligations with less effort.

Services

Simplicity makes a real difference.

Ourselves

A genuine service company worth begin proud of working for.

Growth

A major player in the European service industry.

In details, in 2010, TeliaSonera will be a genuine service company. which they will serve individuals and families, companies and organizations. They will make it possible for their customers to connect and communicate over distance - everywhere, any time. They enable them to use systems, networks and services to their advantage. Safe, smart and fast.

They believe that the innermost trigger of their customers' needs is to be able to fulfill everyday wishes and obligations with less of an effort, thereby making life and business easier, more efficient and more enjoyable.

Simplicity has made it possible to get things done in a way and to an extent no one ever thought possible. The market for communications services was actually never mature. It was their lack of imagination and the complexity that held them back. Today, they have realized that their market is just emerging.

TeliaSonera has taken simplicity to a level where it makes a real difference. They have made it their strongest competitive advantage. It is about making all the communications services work together seamlessly and appear as one system, whether they are mobile, fixed, Internet or other solutions. It is about all the pieces of technology working together, enhancing simplicity and serving the usage with accuracy. Their services are intuitive to use - as easy as switching on the light or even automatic. Technology is invisible. But it is there behind the scene and it takes professionals like theirs to manage it for their customers.

Simplicity has become their lifestyle, making them cost efficient, enabling them to offer services with good value for money. TeliaSonera is easy to deal with, to do business with and to partner with. Their communications services are easy to find, understand, buy, use and enjoy. They take pride and delight in their parts as enablers - making life a little easier and smoother for others. And it works. Simplicity has made a difference worth buying. And it has built a company worth being proud of working for.

In my opinion, even TeliaSonera simplicity has released customer needs and made them a major player in the European service industry, still TeliaSonera need to care about customer very well, because sometimes, simplicity could make people feel neglect. So I do not agree with “Simplicity makes everything possible” this sentence of Vision 2010.

Main Business Areas

I think the main areas of TeliaSonera business is to provide reliable innovative and easy-to-use telecommunications services for carrying and packaging of voice, images, data, information, transactions and entertainment in the Nordic and Baltic countries, Russia and selected Eurasian markets. Now TeliaSonera holds strong positions within mobile communications in Russia, Eurasia and Turkey. In addition, TeliaSonera International Carrier offers wholesale IP and voice services, as well as high capacity bandwidth to destinations in Europe and across the Atlantic.