According to the writing of Vodafone, I think Vodafone has prepared well to face the challenge of wireless industry in the world. Firstly, Vodafone has established significant strategies for developing in wireless industry. Secondly, Vodafone provide the best value-added serviced and customer care for worldwide customers.

First of all, Arun Sarin, the Chief Executive stated six goals or strategies in June 2004. They are:

-         Provide superior shareholder returns

-         Delight our customers

-         Leverage global scale and scope

-         Expand market boundaries

-         Build the best global Vodafone team

-         Be a responsible business

Future more, he also mentioned at Vodafone, everything they did furthers their desire to create mobile connections for individuals, businesses and communities. Their Vision was to be the world's mobile communications leader and they were delighted by the prospects for the future of their industry.